Ideal Home Show
- Type
- Exhibition
- Where
- Shanghai
- When
- 2017
- Our Role
- Delivered by our core team while at Design Shanghai: New show launch, including: market research, show positioning, sector curation, exhibitor recruitment support.
Ideal Home Show China brought Britain’s century-old Ideal Home Show to China, the first time the show had been staged outside the UK.
Founded in London in 1908, the Ideal Home Show is one of Britain’s longest-running home and lifestyle shows, having welcomed more than 70 million visitors over its history. From 14 to 17 December 2017, the show travelled abroad for the first time, arriving at the Shanghai World Expo Exhibition & Convention Center with more than 300 brands from over 20 countries and more than 2,000 products.
Over four days, six themed zones covered Home Renovation, Home Decoration, Smart Home, Fashion & Beauty, International Food & Drink, and Modern Family, presenting every aspect of contemporary living. At the heart of the show stood a three-storey show home furnished by exhibitors, inviting visitors to step inside the ideal home. More than 50 guest speakers from entertainment, interiors and fashion took to the stage to share inspiration and insight. JD.com joined as exclusive online retail partner, linking the in-person experience with online purchasing. The show brought the expertise of a century-old British institution to China and opened a direct dialogue between international home brands and Chinese consumers.
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