About

Tanmar Events is an event and brand consultancy company.

Who we are

Starting from exhibitions and events, we connect China with the world, bringing together industry forces and global resources to take design and brands onto a wider stage.

In 2014, our core team co-founded Design Shanghai and went on to bring the fair to Beijing and Shenzhen. Over the past twelve years, we have planned China debuts for many international brands, and watched a generation of Chinese designers step from the local scene onto the global stage. Having worked across different countries and markets, we have built up cross-sector industry resources, international collaboration experience, and a deep understanding of both the Chinese market and the needs of global brands. In 2026, Tanmar Events officially launched as a more independent, more agile and more integrated brand consultancy. We bring years of experience, resources and industry relationships into every project: exhibition and event planning, city & culture projects, and consultancy that helps brands go international. Starting from China, looking to the world, creating value through connection.

Founder
Tan Zhuo

Tan Zhuo

Co-founder and former Fair Director, Design Shanghai · Founder and CEO, Tanmar Events

Tan Zhuo joined Design Shanghai as a founding member in 2013 and has been central to its growth into an international professional design fair. More than twenty years in design, art and the creative industries shaped the fair’s professional operations and international outlook.

She leads the fair’s strategy and operations, from business development and marketing to fair production and city programmes, and keeps pushing what the platform can do. She is also an experienced international design awards judge, having sat on the juries of the FX International Interior Design Awards, Dezeen Awards China, the FRAME Awards and the Earth Partner Prize.

What we do
01
Exhibitions & Trade Platforms

We connect brands, designers, buyers and industry leaders, where great work, new ideas and business opportunities meet.

02
Events & Brand Experiences

From summits and launches to private dinners, we craft content and experiences that amplify the value of every encounter.

03
City & Cultural Program

We bring design and creativity into urban space, activating public places and enriching the city’s cultural life.

04
Brand Strategy & Consultancy

Drawing on market insight, industry resources and global experience, we help brands clarify positioning, grow networks and achieve lasting growth.

Connecting China and the world, opening new opportunities for growth
 Going Global: Chinese Brands to the World

Taking Chinese brands to the world

We help Chinese brands connect with international business partners and audiences, expanding their global footprint through brand strategy, exhibitions and events.

  • International Exhibition Planning: Planning and supporting Chinese brands’ presence at international design and trade fairs in Milan, Paris, London and beyond.
  • Overseas Launches & Pop-ups: Raising international exposure and market influence through overseas product launches, brand events and pop-up experiences.
  • Overseas Channels & Buyer Introductions: Connecting brands with overseas distributors, retail channels and professional buyers to expand business networks and uncover market opportunities.
 Coming In: International Brands into China

Bringing international brands to China

With twelve years of local market understanding and industry resources, we help international brands establish themselves and grow in China.

  • China Market Entry Strategy: Developing entry and localisation strategies based on market conditions, industry trends and brand positioning.
  • China Debuts & Brand Events: Planning China launches, product debuts and brand experiences that build market awareness.
  • Industry Resources & Networks: Connecting brands with architects, designers, developers and other key groups to create collaboration opportunities.
Our story
Get in touchinfo@tanmar.cn

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