China Design Pavilion @ 100% Design Show, London

100% Design is one of the UK’s key trade shows for design professionals and a cornerstone of London Design Festival. In 2016, we brought fourteen of representative Chinese design brands to 100% Design in London, presenting them in a dedicated China Design Pavilion. It was our first appearance at an overseas exhibition, and our first project abroad.

The pavilion brought together leading Chinese designers and design brands including Fnji, Wu Bin, Wen Hao, Frank Chou and Accidental Design, with designer Chen Darui also attending in person. The China Design Pavilion showcased the original voice of contemporary Chinese design and drew a strong response in London, introducing the growth of Chinese design to the international design community and media. It marked the start of our work bringing Chinese design to the world, and laid the foundation for a series of international collaborations, including later projects at London Design Festival.